Five Reasons Why Social Media Is Essential For SEO

What does social media provide in terms of SEO? At MWI we hear lots of questions from our current and prospective clients. Social media is rapidly expanding marketing channel that many businesses have only begun to take advantage of over the past couple of years, yet it's very important to leverage when you're investing funds into SEO. Setting up and managing social media accounts are crucial to support SEO efforts, though the benefits of social media aren't always apparent. Here are five reasons social media is important for SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines use online conversation as part of their ranking algorithms. Social engagements occur when people like, comment on, share or tweet about an article. The more social engagements your content is able to get, the more social signals you build to your site. Search engines measure these social signals, and consider it an indicator of quality when ranking content. It's a way of evaluating the content that people consider useful and what their algorithm determines to be of high quality. If a piece of content is receiving lots of social interaction it will be immediately indexed.

2) Link Building
It's long gone from the time that you could go out and ask for links from other websites. Google's Panda/Penguin algorithms have forced SEOs to link build by using the traditional method of creating good quality content that is pertinent. But how do you reach websites willing to link to your website if asking them directly is considered an "unnatural" link building practice? Social media is your answer. Social media allows you to expose your content to people who are willing to link to your content, in the event that it's worth linking to. These people will promote your content to others, increasing your influence.

3) The amplifying of content
You can make all the top-quality content you like but it's not going to gain much traction without amplification. Email marketing is an effective method to increase the reach of your content , but it can only be able to reach the people on your marketing list. Social media can help you expand your reach with your content. If you send your content out to your followers, they'll also share it with their personal followings If they are satisfied with the content. This will cause them to also share it with their friends, further increasing your reach. In addition, you'll gain relevant traffic and شراء مشاهدات يوتيوب inbound links social signals, as well as brand awareness, all of which are used by search engines for content to determine the quality of your content.

content amplification lifecycle

4) Brand Communication and Awareness
Search engines will use your brand's reputation and image to assess the credibility of your website and how reliable it ought to be when they rank it in their algorithms. Social media is a great way to increase brand recognition and boosts the visibility of the quality of your content. Google calls this co-citation. The creation of these co-citations via social media can improve Google's trust in your site, as well as aiding with branded search queries.

5.) Social Indexing
Search engines have been indexing social media profiles since a while, which means they now appear on results pages for search engines. This lets your company's brand be listed in search results on branded queries that are not exclusive to your site. It gets even better. Individual tweets from Twitter were initially indexed and included in search results too which gave another means to get your content noticed in search. This was just temporary for a couple of months before Google made the decision to stop it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.