5 Reasons Why Social Media Is Essential For SEO

What the heck does social media have to have to do with SEO? MWI receives these kinds of information from clients who are prospective or current. While social media has become an increasing marketing channel over the last few years, many companies haven't yet begun to take advantage of it. This is crucial for companies that are investing in SEO. While the benefits of using social media may not be immediately obvious, they are crucial to SEO help. Here are five reasons why social media is essential for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for some time. A social engagement is when users like, share or share a tweet about content. A piece of content that has the highest number of social engagements will have more social signals. Social signals are utilized by search engines to rank the content. It's a way to measure the quality of content that people are able to use in comparison to what their algorithm decides is good quality. If a piece of content receives a lot of engagement on social media It can be quickly indexable.

2) Link Building
It is long past the moment when you could simply solicit links from other websites. Google's Panda/Penguin algorithms have compelled SEOs to build links the old-fashioned way: write good quality content that is pertinent. How do you reach websites which are willing to hyperlink to your website, even if asking them directly would be considered "unnatural"? Social media is your answer. Social media allows you to expose your content to relevant audiences who may be willing to share it with others, should it be worth linking to. They will also promote your content to their friends which will increase the impact of your content.

3.) The amplifying of content
You could create any excellent content you'd like to however, it will not get any traction without amplifying it. Email marketing is an effective way to boost content, but it'll only reach the people in your database of marketing. You can reach new audiences through social media. If you post your content to your followers, they'll spread it to their own followings when they find it useful. These people will then promote your content to their followers, thereby increasing your reach. In return, you earn many relevant visitors, inbound links, social signals and brand awareness - all of which are used by search engines in determining content quality.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines use brand reputation and image to assess the quality of your site and how trustworthy it must be within their ranking algorithms. Alongside boosting your content social media also aids in create brand awareness. Google calls this co-citation. These co-citations are built via social media in order to increase Google's trust as well as aid with brand-name searches.

5) Social Indexing
Since the search engines index social media websites and display them on search results pages. This enables your brand to be displayed on search results when you type in branded search queries , which is more than only your website. It's more than that. Individual Tweets from Twitter were at one time indexed and زيادة مشاهدات اليوتيوب displayed in search results, too which gave another means for your content to rank in search. It was only for a short time, however, and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.